2013 UK trading techniques broken down by channel
Programmatic RTB
Programmatic direct
Indirect sales (networks)
Direct sales
Created with Raphaël 2.1.2
Online video
10%
Direct sales
20%
30%
40%
50%
60%
70%
80%
90%
100%
12%
Online display
14%
19%
55%
14%
Mobile display
23%
27%
36%
14%
Online video
2%
25%
59%